We underestimate stickers. Don’t they belong in children’s books and playgrounds? Absolutely.
But should they be part of your marketing? You bet! Sticker printing is here to stay. It is an effective way to reach new customers, grow your business, and increase sales.
Many people don’t know that sticker marketing is just as popular now as it was back in the 1980s. Read on to find four reasons why sticker marketing is still effective in 2022!
1. Increased brand awareness
Being aware of a brand means recognizing a business and associating it with the correct products or services. It is essential for any marketing campaign, as brand recognition increases the chances of a product being purchased.
Custom stickers are an excellent method to raise brand awareness! They are eye-catching and easily recognizable. Use these features to make consumers will see them and remember your brand.
To do that, use your stickers in as many ways as possible, such as on your product packaging, vehicles, or as part of a marketing campaign. By using custom stickers, you can reach a large number of people and increase your brand awareness.
2. Improve customer engagement
Use custom printed stickers to engage with more of your customers. Stickers are not only affordable and easy to use, but they are interactive.
For example, you can use a QR code on your stickers to drive traffic back to your website or location. That means they not only look pretty, but also offer convenience for those who might want more information about your company or products.
Or, even simpler, hand out free stickers wherever you go. Free stickers are often seen as gifts. This means that customers are more likely to hang on to them and display them prominently. As a result, they will be more likely to remember your company or brand.
3. More social media shares
It is because of their status as a gift, that custom stickers are so effective. People who receive them are more likely to share them with their friends and family – offline as well as online.
Social media shoutouts and influencer collaborations have long become an integral part of digital marketing. But with custom stickers, this can happen naturally.
Did you know that we feel the need to return the favour after having received a gift? This is why giving away free stickers is such a successful marketing strategy – people are more likely to want to engage with a company or brand that has given them something for free.
Think about it: when you give consumers and customers a stunning holographic sticker, they are more likely to share them on their social media channels.
4. Higher conversion rates
How could stickers possibly increase your conversion rate? This is actually the logical consequences of the previous tips we have shared.
Stickers are an interactive marketing tool so its best to order stickers in bulk. Customers are more likely to engage with them. As we’ve seen, they are also more likely to share them with their friends and family.
What this means is that your reach – and your potential for conversions – is amplified many times over. Not only will more people see your stickers, but they will also be more likely to remember you and what you offer.
It is this brand awareness, paired with state-of-the-art product packaging (with stickers, of course) that can really amplify your sales.
We hope that this article has shown you how effective sticker marketing can be. If you’re looking to increase brand awareness, customer engagement, and social media shares, then custom stickers are the way to go. Let us know your thoughts in the comments below.